Essentica participated in the largest beauty exhibition in Istanbul BeautyEurasia 2016. The event took place between 21 and 23 April 2016. The exhibition is significant for the cosmetics industry, which is a major consumer of ethanol in Turkey and attracts companies worldwide. Essentica had an opportunity to present product portfolio to nearly 500 international companies from more than 50 different countries.
There was strong interest in our product from Turkish companies as well as others around the region, including the Middle East and North Africa. Despite the high competition from other suppliers, our quality was appreciated by all customers as one of the highest. The beauty industry is very important target audience for Essentica. That’s why the company arranged own pavilion to welcome all the interested participants and to present the possibility to work with our products.
Opening April 21st in Istanbul, BeautyEurasia’s 12 edition attracts exhibitors worldwide. Hundreds of exhibitors from South Africa to San Marino gathered together at the best cosmetic show for Eurasian’s region, becoming a platform for some of the most exciting emerging and established worldwide brands. BeautyEurasia 2016 is the biggest and the most powerful platform for business cooperation and information exchange, sales and promotion of product brands in the region.
