The biggest Ethanol and DDGS producer on Balkans – Essentica, conduct two months advertising campaign in Greece. The purpose of which was to acquaint widest part of the specialized audience with the company activities.
Advertising and PR activities included participation in leading print and online publications, including Kathimerini, Edilis, Agrotypos, Meetnews, Greenbox, Ristart and others. Active communication was achieved through direct mailings send to production directors of leading pharmaceutical manufacturers in Greece. Online advertising covered specialized sites, social and advertising networks.
The aim of the campaign was to show the Greek professional audience the new face of Essentica and to present our vision of responsible development, said Vladislav Arsenov, marketing manager of the company. The vision and the selected channels fully meet the aspirations of Essentica to give a new image of the industry on the Balkans and to collocate among the innovative manufacturers on the European market. We believe that the professional conducted marketing activities will reflect positivly to the whole branch, will increase the good communication and will place the foundations of a new type of relationships between the companies in the sector.
The creative of the campaign was work of INTO Branding, website has been developed by EDesign, and the communication strategy - of Digital Marketing Group.